Google and Meta will happily spend your money either way. The job is making sure what comes back is worth more than what went out, and being able to prove it. That is what we are for.
Most businesses are told to be on both without anyone explaining why. The difference is simple, and once you see it the budget split stops being a guess.
Somebody types emergency plumber near me, or sports massage Exeter. They have the problem right now and they are choosing between you and whoever else appears. Google ads put you in that moment.
Nobody opens Instagram to buy a kitchen. Meta ads interrupt, which means the creative has to earn the attention. Done well it builds demand that Google then picks up later.
The honest version: if people are already searching for what you do, start on Google, because you are buying intent rather than creating it. If almost nobody searches for it, Google has nothing to sell you and Meta is where you start. Most businesses end up on both, but rarely on day one and rarely at an even split.
What people actually type, what your competitors are bidding on, and what a customer is worth to you. Without that last number nobody can tell you if an ad is working.
Structure, match types, negatives, audiences and exclusions. Most accounts we audit are losing money to searches the owner would never have paid for.
Copy, images and video made for the platform rather than cut down from a brochure. On Meta the creative is the targeting, so this is where most of the result comes from.
Sending paid traffic to a slow or vague page is the quickest way to waste a budget. We build the page the ad deserves, and it loads fast on a phone.
Conversion tracking set up so a lead is a lead, not a page view. Calls, forms and bookings all counted, so you can see which campaign actually produced the work.
Cutting what is not converting, moving budget to what is, testing new creative before the old stops working. Ads decay, so this is the part that never finishes.
What you spent, what came back, what we changed and what we are doing next. No dashboard you need a lesson to read and no metrics chosen to look good.
We start smaller than most agencies suggest, prove something works, then scale it. Spending big before you know what converts is how budgets disappear.
Everything is built in accounts you own. If you ever leave, the campaigns, the history and the audiences stay with you. We think that is the bare minimum.
Most of the bad experiences people have had with ad agencies come down to the same handful of things. So here they are, in writing.
It is set up in your name, on your billing, with us added as a manager. If you walk away you keep everything. Agencies that own your account are relying on it being painful to leave.
Your budget goes straight to Google and Meta on your card. We charge a flat management fee, so we have no reason to tell you to spend more than you should.
Reach and impressions are easy to grow and easy to hide behind. You get cost per lead, cost per booking and what it cost to get a customer, even in a bad month.
Thirty days, rolling. Ads take a little while to find their feet, so we will ask you for a fair run at it, but you are staying because it is working rather than because you signed something.
If you have an account, we go through it and tell you where the money is going. If you have never run ads, we tell you honestly whether they would work for what you sell, and roughly what it would take. Some businesses are better off fixing their Google listing first, and we will say so.
Which platform, what budget, what we expect it to produce and how long before we know. You see this before you commit to anything, and if the numbers do not work we will tell you rather than take the fee.
Accounts, tracking, creative and landing pages. The first two weeks are the noisiest, so that is when we are in it daily, cutting what is clearly not working before it eats the month.
We optimise through the week and sit down with you once a month with what it cost, what it returned and what is next. If something is not working you will hear it from us first.
It depends entirely on what a customer is worth to you and how competitive your trade is, which is why anybody quoting a figure before asking is guessing. What we will say is that a budget too small to gather data is worse than not starting, because you pay for the learning and never get to use it. We work that number out with you during the audit, and if it is more than you want to spend right now we will tell you to wait.
You will see clicks on day one and that means nothing. Give it a few weeks before judging it, longer on Meta where the creative needs testing. Anybody promising results in the first week is either lucky or not telling you the truth.
Yes, and we would be wary of anyone who says otherwise. It is created in your name on your billing details, and we are added as a manager. Remove us whenever you like and everything stays exactly where it is.
If people search for what you sell, Google, because you are buying demand that already exists. If they do not, Meta, because you have to create it. We will tell you which one you are during the audit, and occasionally the answer is neither yet.
Then we tell you, and we tell you early. Sometimes the ads are fine and the problem is the price, the offer or how fast you ring people back. We would rather point at the real reason than quietly keep billing you while it limps along.
No. Your budget goes straight to Google and Meta on your own card. We never touch it and we never take a percentage of it, so there is nothing in it for us to push your spend up.
Fair, and we cannot answer that with words. The audit is free, it tells you what is in your current account and you keep it whatever you decide. If the last agency was doing a good job that will show up, and we will tell you that too.
We will go through what you are running now, or tell you whether ads are worth it at all. Free, and the findings are yours either way.